In this session, marketing and healthcare strategy leaders will explore the results of an insightful survey on payer marketing, shedding light on how payers are allocating budgets, implementing funnel strategies and tackling privacy challenges to drive growth and compliance in an evolving landscape.
Learning points:
- How payers are scaling advertising budgets and shifting from bottom-of-funnel tactics to full-funnel approaches
- Strategies to address PHI-sharing risks, BAAs and privacy awareness
- Why payers with technical teams leading privacy efforts report higher compliance maturity
