Tracking tech in healthcare marketing: Why payers are rethinking privacy risk
Tuesday, May 13th, 2025 | 1:00 PM - 2:00 PM CT
State regulators, federal agencies and class action lawsuits are cracking down on the use of pixels and cookies in healthcare marketing. Even a single overlooked datapoint can trigger compliance violations — and few organizations are truly prepared.
Join legal and marketing experts for a practical discussion on safeguarding your organization while preserving digital performance.
In this session, you'll learn:
Join legal and marketing experts for a practical discussion on safeguarding your organization while preserving digital performance.
In this session, you'll learn:
- How a single pixel can expose your organization to legal risk under HIPAA and state laws
- What to audit now to avoid privacy pitfalls on your website
- How a privacy-forward strategy can accelerate trust and digital growth
Presenters:

Elliot Golding
Partner, McDermott Will & Emery
