Close the portal trust gap without adding login friction
Nearly half of consumers access healthcare portals less than once a month, and 16% say they have never used one.
For payer organizations investing heavily in digital member portals, this gap between availability and engagement raises an important question: What is holding adoption back?
A new survey examines how individuals access healthcare portals, how they verify their identity and how confident they feel about the security of their personal health data. The findings highlight how security perceptions, authentication methods and awareness gaps influence whether consumers trust and use digital health platforms.
For payer leaders responsible for protecting member data while driving digital engagement, these insights shed light on where trust gaps remain and how identity verification strategies can evolve.
Key insights include:
For payer organizations investing heavily in digital member portals, this gap between availability and engagement raises an important question: What is holding adoption back?
A new survey examines how individuals access healthcare portals, how they verify their identity and how confident they feel about the security of their personal health data. The findings highlight how security perceptions, authentication methods and awareness gaps influence whether consumers trust and use digital health platforms.
For payer leaders responsible for protecting member data while driving digital engagement, these insights shed light on where trust gaps remain and how identity verification strategies can evolve.
Key insights include:
- Why nearly half of consumers access healthcare portals less than monthly
- The trust gap affecting portal adoption among non-users
- Which portal features drive the most consumer engagement
- What security perceptions mean for payer digital strategy
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