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[MyBHC](https://my.beckershospitalreview.com/) ## Designing Medicare Advantage plans members value most --- Health plans are under pressure to improve member engagement while managing rising costs and increasing expectations around personalization. Medicare Advantage and Medicaid members are no longer passive recipients of benefits. They are consumers with clear preferences for flexibility, ease of use and incentives that align with their health goals.  Drawing on recent surveys of Medicare Advantage members, this white paper outlines what members value most, how incentives influence behavior and where traditional benefit designs fall short. **Key takeaways include:**   - Data on how rewards and incentives influence member decision-making - Why human-centric benefit design can support retention and loyalty - Questions health plans should ask as supplemental benefits continue to evolve   Please fill out the form to download the whitepaper. This whitepaper is designed for leaders of health plans, payviders, accountable care organizations, and clinically integrated networks. 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