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[Media Kit](https://www.beckershospitalreview.com/request-media-kit/) - [Content Specs](https://hubs.beckershealthcare.com/content-specifications) - [MyBHC](https://my.beckershospitalreview.com/) ## Where rising consumer demand is creating a new opportunity for payers --- Consumer demand for virtual care continues to grow — and expectations are expanding beyond episodic care. New research shows insured adults are increasingly open to using virtual care across a broader range of needs, yet real‑world use has not fully caught up to this expanding interest. For health plans, that gap represents an opportunity to better align benefits, education, and access with how consumers want to engage. This report highlights where virtual care demand is strongest today, where future interest is emerging, and how these shifting expectations are redefining what access means — and where payers can drive the next phase of growth. **Download the report to learn:**   - Where consumer demand is expanding across virtual care use cases - Which core segments are anchoring adoption — and where expectations are evolving - What these demand signals mean for benefit strategy and long‑term growth   Please fill out the form to download the whitepaper. This whitepaper is designed for leaders of health plans, payviders, accountable care organizations, and clinically integrated networks. 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