--- title: "Member expectations are changing: Are you keeping up?" image: https://go.beckershospitalreview.com/hubfs/site/beckers-healthcare-whitepaper-cta.png --- [Skip to main content](https://go.beckershospitalreview.com/payerwp/why-members-are-choosing-dtc-over-health-plans-and-what-you-can-do#main) - [BHR](https://www.beckershospitalreview.com/) - [Clinical](https://www.beckershospitalreview.com/quality/) - [Health IT](https://www.beckershospitalreview.com/healthcare-information-technology/) - [CFO](https://www.beckershospitalreview.com/finance/) - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) More - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckershospitalreview.com/contact-us/) - 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[MyBHC](https://my.beckershospitalreview.com/) ## Member expectations are changing: Are you keeping up? --- The share of U.S. adults who say they can't afford or access quality healthcare is at a record high — and it's no longer just about cost. Confusing benefits, limited provider availability and administrative friction are driving members to seek faster, simpler care elsewhere. The shift is already underway: Members are turning to direct-to-consumer options that offer transparency, convenience and speed — even when it means paying out-of-pocket. So how can payers compete? This report breaks down what members expect from their health plan today, and how leaders can evolve to meet the moment.  **Insights include:**   - How 5 of the 7 largest health plans are tackling access and building trust - Why 55% of consumers say they'd risk safety for faster care — and how to respond - What leading organizations are doing to address the 67-day average wait for psychiatry   Please fill out the form to download the whitepaper. 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