Why members don't engage — and what health plans must do differently
Despite a surge in digital tools, most health plans still struggle to drive meaningful member engagement. The problem? Tech that's built for the masses — not individual consumers.
This report contains insights from executives at leading health plans and benefit firms who joined a recent Becker's advisory call. Participants discussed why strong personalization, trust and experience design are key to behavior change and whole-person health.
These are the strategies health plans are using to improve outcomes, boost member retention and deliver ROI across Medicare and commercial lines.
Learnings include:
This report contains insights from executives at leading health plans and benefit firms who joined a recent Becker's advisory call. Participants discussed why strong personalization, trust and experience design are key to behavior change and whole-person health.
These are the strategies health plans are using to improve outcomes, boost member retention and deliver ROI across Medicare and commercial lines.
Learnings include:
- How one plan drove $2,000 in annual savings per member with chronic conditions through targeted support
- Why segmentation and trust-building outperform "one-size-fits-all" wellness apps
- Lessons from plans using PHQ-9 and GAD-7 data to improve mental health care access
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