Perception and reality: Healthcare and the future of digital engagement and online reviews

In today's world, patients start researching healthcare decisions online first. From simple health questions to selecting a new provider — patients seek out peer reviews and third-party commentary before they make a healthcare decision. And each of these areas impacts a healthcare organization's perceived online reputation.

As health system's implement strategies to improve patient growth, retain existing patients, and meet the growing demands of convenience and personal attention, it's critical leaders take into account the effect online reviews have on their organization's online presence.

We sat down with Jay Kinzel, Senior Director of Business Analytics for Concentra, a national healthcare brand that specializes in occupational medicine, to discuss the impact of a digital presence for healthcare and the future of online reviews.


Read this whitepaper to learn:

  • How to impact patient reviews to improve your average star rating
  • What best practices to implement to increase your number of patient reviews
  • Why reviews influence search results and patient growth
  • What to expect in future online presence trends for healthcare

Please fill out the form to download the whitepaper.