How Banner Health put personalization at the heart of the patient journey

Wednesday, October 20th, 2021 | 10:00 AM - 11:00 AM CT

In today’s value-based healthcare world, providing personalized experiences is more important than ever. Engaging consumers and patients where they are strengthens relationships by building trust and confidence, while simultaneously creating personalized engagements that drive health outcomes. To take care of the person behind the patient, you must have a comprehensive understanding of everyone's treatment plan, communication preferences, and experiences. Improving patient experience has an inherent value to patients and families. According to the Beryl Institute, 43% of patients with a negative experience won’t go back to that provider, with 37% finding a different doctor altogether. It’s not just about providing the right care at the right time; it’s about driving engagement by providing outstanding experiences and seamless clinical processes.

Join Banner Health, Medallia and Salesforce to discuss:

  • Turning healthcare experiences from reactive ones to proactive ones
  • How personalized journeys can close the gaps in care delivery and provide better outcomes
  • How to build a 360-degree of your patients to better understand their entire journey and the moments - big and small - that matter most
  • How to effectively engage with patients on their terms across text, email, video, and phone 



Sindhu Headshot - Abbie Engel

Sindu Pandit

MD, MBA, Global Clinical Lead & Industry Advisor, Salesforce

Toni Land Headshot - Abbie Engel

Toni Land

Solutions Principle & Head of Healthcare Experience, Medallia

Christen Banner Health headshot

Christen A. Castellano

Vice President, Customer Experience Channels, Banner Health

Valerie Monet head shot

Valerie Monet

Senior Director, Customer Experience Strategy & Insight, Banner Health


Sponsored by:

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