Real-time medication price transparency is no longer a someday ambition. As of 2025, 75 percent of hospitals had integrated real-time prescription benefit information for at least some payers, according to federal and CMS has required Medicare Part D plans to support these tools since 2021.
This fireside chat takes that question head-on. Rather than staying at the vision level, the conversation digs into what real transparency requires at the point of care, where the friction lives and what it takes to put cost and access information directly in patients' hands without straining the provider-patient relationship.
In this 60-minute session, you'll learn:
- What real-time medication price transparency looks like when it works for every party
- How to surface cost and access information without disrupting the provider-patient relationship
- Where the operational and incentive tensions live, and how leaders are navigating them
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