Digital-first strategies: How UCLA Health is revolutionizing patient experience

Wednesday, February 21st, 2024 | 12:00 PM - 1:00 PM CT

Today's patients interact digitally with their healthcare providers more than ever before. Yet, unifying and optimizing the digital patient experience — from pre-visit questionnaires and virtual visits to EHRs and post-surgical follow-up — is still far behind consumer expectations. With more data and artificial intelligence models becoming readily available, healthcare providers and marketers must decide which use cases are the most valuable and the best fit for their patients.

In this live session, you'll hear how UCLA Health in conjunction with its partners DEVGRU and Oracle, is innovating its digital-first patient experience, as well as other insights from healthcare marketers, strategists and technologists.

You'll learn:

Innovative use cases UCLA Health is leveraging
Which industry-leading platforms and technologies help bring strategies to market
How automation and data are being used in a heavily regulated space

Presenters:

Linda Ho

Executive Director, Marketing Innovation & Technology, UCLA Health

Michael Blumenfeld

Founder and CEO, DEVGRU

Jacob Spencer

Senior Outbound Product Manager, Oracle CX