Healthcare reputation in 2024: Key research insights for marketers — from brand promise to consumer voices
Wednesday, May 8th, 2024 | 12:00 PM - 1:00 PM CT
As healthcare marketers navigate changes in a volatile industry, one thing is certain: Healthcare has reached a tipping point where patients increasingly rely on crowdsourced consumer feedback rather than brand promises or provider referrals when seeking care. In fact, research indicates 86% of consumers read online patient reviews, and 73% of those consumers demand a four-star rating minimum to even consider engaging with a provider.
Join this live webinar to learn key findings from a 2024 healthcare reputation report that includes insights such as:
Join this live webinar to learn key findings from a 2024 healthcare reputation report that includes insights such as:
- What patients talk about most in online reviews and how industry leaders deliver on their brand promises
- An analysis of all U.S. hospitals that depicts national averages of ratings, reviews and response rates
- What it takes to build and execute an effective reputation performance program
Presenters:
![Rainey Headshot (1) - Maddi Billings](https://go.beckershospitalreview.com/hs-fs/hubfs/Rainey%20Headshot%20(1)%20-%20Maddi%20Billings.png?width=120&height=120&name=Rainey%20Headshot%20(1)%20-%20Maddi%20Billings.png)
Andrew Rainey
General Manager of Healthcare, Reputation
![Phil Headshot (1) - Maddi Billings](https://go.beckershospitalreview.com/hs-fs/hubfs/Phil%20Headshot%20(1)%20-%20Maddi%20Billings.jpeg?width=120&height=120&name=Phil%20Headshot%20(1)%20-%20Maddi%20Billings.jpeg)