Healthcare reputation in 2024: Key research insights for marketers — from brand promise to consumer voices

Wednesday, May 8th, 2024 | 12:00 PM - 1:00 PM CT

As healthcare marketers navigate changes in a volatile industry, one thing is certain: Healthcare has reached a tipping point where patients increasingly rely on crowdsourced consumer feedback rather than brand promises or provider referrals when seeking care. In fact, research indicates 86% of consumers read online patient reviews, and 73% of those consumers demand a four-star rating minimum to even consider engaging with a provider.

Join this live webinar to learn key findings from a 2024 healthcare reputation report that includes insights such as:
  • What patients talk about most in online reviews and how industry leaders deliver on their brand promises
  • An analysis of all U.S. hospitals that depicts national averages of ratings, reviews and response rates
  • What it takes to build and execute an effective reputation performance program

Presenters:

Rainey Headshot (1) - Maddi Billings

Andrew Rainey

General Manager of Healthcare, Reputation

Phil Headshot (1) - Maddi Billings

Phil Rapisardo

VP of Global Sales Success, Reputation