Mastering online reputation: How to do more with less

This webinar is on-demand and can be viewed at your convenience.

Patients have countless options when searching for care, and 94% of potential patients use online reviews to evaluate providers. That means marketing and patient experience teams are pressed to stand out from the competition — often with limited resources. It's crucial that your team can work efficiently by leveraging scalable tools and strategies to outrank your competition online, and have the ability to make informed decisions quickly by accessing all patient sentiment data in customizable dashboards.

In this on-demand webinar, marketing leaders from Reputation, Roper St. Francis Healthcare, Virtua Health & Wilmington Health will share best practices and practical steps to drive provider selection and create better patient relationships — with the personnel resources you have today.

You'll learn how to:

Structure an Online Reputation Management program around a team
Navigate internal conversations around online reputation as a systemwide program
Get stakeholder buy-in to action on the feedback collected
How to execute your ORM program
Identify key metrics to measure success and how to create reports that will resonate top-down and bottom-up

Presenters:

Clarissa DeCarlo

Senior Customer Success Manager, Enterprise Healthcare, Reputation

Krista Robertson

Director of Digital Strategy, Roper St. Francis Healthcare

Meagan Mackerer

Senior Marketing Strategist, Consumer Insights, Virtua Health

Desirae Hrynko

Marketing Manager, Wilmington Health