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[Physician](https://www.beckersphysicianleadership.com/) - About - [About Becker’s](https://hubs.beckershealthcare.com/about) - [Careers](https://hubs.beckershealthcare.com/careers) - For Sponsors - [Contact Us](https://www.beckersphysicianleadership.com/contact-us/) - [Media Kit](https://www.beckershospitalreview.com/request-media-kit/) - [Content Specs](https://hubs.beckershealthcare.com/content-specifications) ## Put data to use for patient acquisition: How top systems reach the right patients + increase ROI --- ### Monday, March 25th, 2024 | 12:00 PM - 1:00 PM CT  There's no perfect recipe to drive consistent patient growth and engagement. While it will always remain a challenge, there are proven strategies that can translate into real-world results for health systems.  Join us for this session where experts will share insights and best practices from top health system marketers for enhancing patient acquisition and engagement, and the importance of leveraging key metrics and data sources to inform marketing strategies.   **Key learning points: **   - How top systems drive patient acquisition and how you can apply these strategies at your organization - The role data and social determinants of health play in patient acquisition and engagement  - Demonstrating return on investment for marketing and patient engagement initiatives and what success looks like in these areas   ## **Panelists:**   ![Headshot-Jan-30-2024-10-35-20-0421-PM](https://go.beckershospitalreview.com/hs-fs/hubfs/Headshot-Jan-30-2024-10-35-20-0421-PM.png?width=120&height=120&name=Headshot-Jan-30-2024-10-35-20-0421-PM.png) ### Jaci Haack, MBA **Vice President, Strategic Accounts at Virgin Pulse** ![Amy Stevens](https://go.beckershospitalreview.com/hs-fs/hubfs/Amy%20Stevens.jpg?width=120&height=120&name=Amy%20Stevens.jpg) ### Amy Stevens **Chief Marketing Officer, Tidelands Health** ![Brian Deffaa](https://go.beckershospitalreview.com/hs-fs/hubfs/Brian%20Deffaa.jpg?width=120&height=120&name=Brian%20Deffaa.jpg) ### Brian Deffaa **Chief Marketing Officer, LifeBridge Health** ![Don](https://go.beckershospitalreview.com/hs-fs/hubfs/Don.jpg?width=120&height=120&name=Don.jpg) ### Don Stanziano **Chief Marketing and Communications Officer, Geisinger** [![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png) Becker's Hospital Review | Healthcare News & Analysis](https://www.beckershospitalreview.com) ### Contact Us [1-800-417-2035](tel:180041720354) [becker@beckershealthcare.com](mailto:becker@beckershealthcare.com) - [RSS Feed](https://www.beckershospitalreview.com/rss-feeds/) - [LinkedIn](https://www.linkedin.com/company/asc-communications/) - [Facebook](https://www.facebook.com/@BeckersHospitalReview/) - [X](https://x.com/beckershr) - [YouTube](https://www.youtube.com/user/hospitalreview1) ### Other Becker’s Sites - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) ### More Resources - [Events](https://conferences.beckershospitalreview.com/upcoming-events/) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers/) - [Live Webinars](https://www.beckershospitalreview.com/webinar-types/upcoming-webinars/) - [OnDemand Webinars](https://www.beckershospitalreview.com/webinar-types/ondemand-webinars/) Copyright © 2026 Becker’s Healthcare. 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