Put data to use for patient acquisition: How top systems reach the right patients + increase ROI

Monday, March 25th, 2024 | 12:00 PM - 1:00 PM CT 

There's no perfect recipe to drive consistent patient growth and engagement. While it will always remain a challenge, there are proven strategies that can translate into real-world results for health systems. 

Join us for this session where experts will share insights and best practices from top health system marketers for enhancing patient acquisition and engagement, and the importance of leveraging key metrics and data sources to inform marketing strategies.  

Key learning points: 
  • How top systems drive patient acquisition and how you can apply these strategies at your organization
  • The role data and social determinants of health play in patient acquisition and engagement 
  • Demonstrating return on investment for marketing and patient engagement initiatives and what success looks like in these areas





Jaci Haack, MBA

Vice President, Strategic Accounts at Virgin Pulse

Amy Stevens

Amy Stevens

Chief Marketing Officer, Tidelands Health

Brian Deffaa

Brian Deffaa

Chief Marketing Officer, LifeBridge Health


Don Stanziano

Chief Marketing and Communications Officer, Geisinger