What the AHA lawsuit ruling means for the future of privacy in healthcare

Tuesday, August 6th, 2024 | 12:00 PM - 1:00 PM CT

On June 20, 2024, a federal judge vacated a narrow part of the HHS guidance around tracking technologies, ruling that a person's IP address combined with a visit to a specific webpage isn't enough to constitute protected health information (PHI). 

This new guidance started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven't changed — and the stakes are higher than ever.

In this webinar, a legal expert with more than 10 years of experience in healthcare law will help attendees understand the four key areas of risk in healthcare privacy:
 
  • Which parts of HIPAA guidance around web tracking technologies still stand
  • Why for-profit healthcare organizations need to consider FTC consumer privacy regulations
  • How state-level privacy laws can be more strict than federal regulations
  • How class-action lawsuits work and why they are putting healthcare at risk

 

Fill out the form to register for the webinar 👉

Learning objectives:

  • Cut through the legal jargon to understand what the AHA ruling actually means and what might happen next.
  • Assess the four pillars of healthcare privacy and their inherent risks.
  • Learn how to safeguard your tech stack to ensure sensitive information doesn’t end up in the wrong hands.
  • Understand how to approach the future of healthcare marketing from a privacy-first standpoint

 

Presenters:

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Ray Mina

Head of Marketing at Freshpaint

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Jennifer Pike

Counsel in the Health Care Group at Alston & Bird