What the AHA lawsuit ruling means for the future of privacy in healthcare

Tuesday, August 6th, 2024 | 12:00 PM - 1:00 PM CT

On June 20, 2024, a federal judge vacated a narrow part of the HHS guidance around tracking technologies, ruling that a person's IP address combined with a visit to a specific webpage isn't enough to constitute protected health information (PHI).

This new guidance started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven't changed — and the stakes are higher than ever.

In this webinar, a legal expert with more than 10 years of experience in healthcare law will help attendees understand the four key areas of risk in healthcare privacy:

Which parts of HIPAA guidance around web tracking technologies still stand
Why for-profit healthcare organizations need to consider FTC consumer privacy regulations
How state-level privacy laws can be more strict than federal regulations
How class-action lawsuits work and why they are putting healthcare at risk

Fill out the form to register for the webinar 👉

Learning objectives:

Cut through the legal jargon to understand what the AHA ruling actually means and what might happen next.
Assess the four pillars of healthcare privacy and their inherent risks.
Learn how to safeguard your tech stack to ensure sensitive information doesn’t end up in the wrong hands.
Understand how to approach the future of healthcare marketing from a privacy-first standpoint

Presenters:

Ray Mina

Head of Marketing at Freshpaint

Jennifer Pike

Counsel in the Health Care Group at Alston & Bird

First name*

Last name*

Work Email*

Job title*

Company name*

State*

What type of institution are you employed by?*

Linkedin Profile URL

Sign me up for Becker's Hospital Review E-Weekly. Read by over 450,000 healthcare professionals.

By registering, you agree to Becker's Healthcare terms of service and privacy policy.

I would like to also add the following learning opportunities to my registration:

Ethics + privacy are paramount for precision medicine. Achieve both, here. - April 17th at 1:00 PM CT - Learn Now
Eliminate disjointed cancer care experiences. Learn how, here. - April 17th at 1:00 PM CT - Learn Now
Battling for fair payment: How health systems can leverage IDR data to support financial performance, here. - Read Now
Clinician-inspired innovation in the OR: Find the new tools bolstering safety and efficiency here. - Read Now
Penn State Health and Adventist are using AI for smarter recruitment. See their strategies, here. - Read Now
Digital Innovation + Patient Experience + Marketing Virtual Event - Tuesday, August 5th, 2025 - Learn Now