What the AHA lawsuit ruling means for the future of privacy in healthcare
Tuesday, August 6th, 2024 | 12:00 PM - 1:00 PM CT
On June 20, 2024, a federal judge vacated a narrow part of the HHS guidance around tracking technologies, ruling that a person's IP address combined with a visit to a specific webpage isn't enough to constitute protected health information (PHI).
This new guidance started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven't changed — and the stakes are higher than ever.
In this webinar, a legal expert with more than 10 years of experience in healthcare law will help attendees understand the four key areas of risk in healthcare privacy:
This new guidance started a whirlwind of speculations about the future of privacy in healthcare marketing. However, most of the risks around consumer privacy haven't changed — and the stakes are higher than ever.
In this webinar, a legal expert with more than 10 years of experience in healthcare law will help attendees understand the four key areas of risk in healthcare privacy:
- Which parts of HIPAA guidance around web tracking technologies still stand
- Why for-profit healthcare organizations need to consider FTC consumer privacy regulations
- How state-level privacy laws can be more strict than federal regulations
- How class-action lawsuits work and why they are putting healthcare at risk
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Learning objectives:
- Cut through the legal jargon to understand what the AHA ruling actually means and what might happen next.
- Assess the four pillars of healthcare privacy and their inherent risks.
- Learn how to safeguard your tech stack to ensure sensitive information doesn’t end up in the wrong hands.
- Understand how to approach the future of healthcare marketing from a privacy-first standpoint