--- title: Price transparency - clarifying the unknown image: https://go.beckershospitalreview.com/hubfs/site/beckers-healthcare-webinar-cta.png --- Becker's Healthcare: - [Hospital](https://www.beckershospitalreview.com/) - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Clinical](https://www.beckershospitalreview.com/quality) - [Health IT](https://www.beckershospitalreview.com/healthcare-information-technology/) - [CFO](https://www.beckershospitalreview.com/finance/) - [Dental](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com) - [Podcasts](https://www.beckerspodcasts.com) - [Behavioral](https://www.beckersbehavioralhealth.com/) - [Physician](https://www.beckersphysicianleadership.com/) - [MyBHC](https://my.beckershospitalreview.com/)   - -  [Email Us](mailto:becker@beckershealthcare.com) [![Becker's Payer Issues Logo](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png)](https://www.beckershospitalreview.com) Search [![](https://www.beckershospitalreview.com/wp-content/themes/beckers-healthcare/assets/images/logo.png "Becker's Hospital Review")](https://www.beckershospitalreview.com) × - 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clarifying the unknown --- ### Friday, July 24th, 2020 | 1:00 pm - 2:00 pm CT Today's healthcare industry is presenting new challenges for providers due to the high-deductible plans that are popular with patients obtaining coverage through the state and federal marketplaces. Patients are now faced with an increased responsibility in healthcare costs, forcing patients to "shop" a service, which creates a need for meaningful and accessible price transparency. In turn, CMS and state governments are releasing guidelines to mandate price transparency for hospitals. Navigating these regulations and putting them into action is a growing concern as the Jan. 1, 2021 deadline approaches. This presentation focuses on putting together the pieces of these guidelines and helping hospitals create solutions to achieve price transparency through rational pricing methodologies and easy-to-use patient cost estimates. Our presenters will break down the CMS regulations, discuss the demand for rational pricing methodologies as a major component to transparency, and demonstrate how the solution would look to the patient.   **Objectives** - Describe powerful pricing strategies to resolve transparency concerns - Analyze the CMS Price Transparency guidelines as they are written today - Create actionable steps to price transparency   ## Presenters: ![Ryan Ripper - McKenna Shier-1](https://go.beckershospitalreview.com/hs-fs/hubfs/Ryan%20Ripper%20-%20McKenna%20Shier-1.png?width=150&height=150&name=Ryan%20Ripper%20-%20McKenna%20Shier-1.png) ### Ryan Ripper ##### Software Developer, PARA HealthCare Analytics ![Brantner Headshot - May 2019 - McKenna Shier](https://go.beckershospitalreview.com/hs-fs/hubfs/Brantner%20Headshot%20-%20May%202019%20-%20McKenna%20Shier.jpg?width=150&height=150&name=Brantner%20Headshot%20-%20May%202019%20-%20McKenna%20Shier.jpg) ### Randi Brantner ##### Vice President of Analytics, Healthcare Financial Resouces (HFRI) Becker's Websites - [Hospital](https://www.beckershospitalreview.com/) - [ASC](https://www.beckersasc.com/) - [Spine](https://www.beckersspine.com/) - [Clinical](https://www.beckershospitalreview.com/quality) - [Health IT](https://www.beckershospitalreview.com/healthcare-information-technology/) - [CFO](https://www.beckershospitalreview.com/finance/) - [Dental + DSO](https://www.beckersdental.com/) - [Payer](https://www.beckerspayer.com/) - [Podcasts](https://www.beckerspodcasts.com) - [Behavioral Health](https://www.beckersbehavioralhealth.com/) - [Physician Leadership](https://www.beckersphysicianleadership.com/) - [MyBHC](https://my.beckershospitalreview.com/) - [Career Center](https://careers.beckershospitalreview.com/)   Virtual Learning - [Webinars](https://www.beckershospitalreview.com/upcoming-webinars.html) - [Whitepapers](https://www.beckershospitalreview.com/whitepapers.html) - [Podcasts](https://www.beckerspodcasts.com) Conferences - [15th Annual Meeting](https://conferences.beckershospitalreview.com/april-annual-meeting-2025?utm_source=hubspotwebsite&utm_content=footer) - [Spring Payer Issues Roundtable](https://conferences.beckershospitalreview.com/spring-2025-payer-roundtable?utm_source=hubspotwebsite&utm_content=footer) - [Clinical Leadership Summit](https://conferences.beckershospitalreview.com/april-annual-meeting-2025/ClinicalLeadershipSummit?utm_source=hubspotwebsite&utm_content=footer) - [Spring Chief Pharmacy Officer Summit](https://conferences.beckershospitalreview.com/ChiefPharmacySummitApril2025?utm_source=hubspotwebsite&utm_content=footer) - [22nd Annual Spine, Orthopedic and Pain Management-Driven ASC + The Future of Spine Conference](https://conferences.beckershospitalreview.com/spine-ortho-asc-2025?utm_source=hubspotwebsite&utm_content=footer) - [Behavioral Health Summit](https://conferences.beckershospitalreview.com/behavioralhealth-2025?utm_source=hubspotwebsite&utm_content=footer) - [Upcoming](https://conferences.beckershospitalreview.com/upcoming-events/upcoming-conference?utm_source=hubspotwebsite&utm_content=footer) Contact Us - 1.800.417.2035 - [becker@beckershealthcare.com](mailto:becker@beckershealthcare.com) - Copyright © 2026 Becker's Healthcare. 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