A healthcare marketing guide to boost campaign performance

Today’s hospitals and health system marketers are in a unique position. They’re being asked to drive patient volume and revenues and balance demand, so their already strained system and staff won’t be overwhelmed when patients respond to campaigns.

How are the most successful hospital and health system marketing teams navigating this challenge? This guide, developed by seasoned health system and hospital marketing experts, provides direction on how to overcome some of the most common challenges today's marketing teams are up against. 

Learning points: 
  • How data and tech improve targeting and optimize campaign performance
  • Best practices to optimize your marketing team's strategy and shifting priorities
  • Questions to ask martech health care marketing vendors and agencies 

Please fill out the form to download the whitepaper.