DEI in health systems: What patients really want

Social determinants of health are responsible for 60 percent of health outcomes — and that's before factors like hospital quality and physician experience come into play, according to the CDC. Even as hospitals invest more in diversity, equity and inclusion initiatives, a new survey reveals patients of color still have different healthcare experiences than their white counterparts.

Healthgrades BIPOC Healthcare Attitudes Survey uncovers what's behind this discrepancy to help hospitals better align DEI initiatives with patients' experiences.

Read the findings to learn:

What patients actually expect from DEI initiatives
Five ways to make hospital marketing more inclusive
How hospital marketers can ensure DEI programming connects underserved populations to the right care

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