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However, patients often forgo treatment options due to the invasiveness and associated risks of some available procedures. Recognizing a critical unmet need in patient care, Oregon Health & Science University implemented a Focused Ultrasound program. The minimally invasive technology offers an incision-less treatment option that aligns with key institutional goals to improve patient outcomes and operational efficiency. This report details how OHSU strategically identified an untapped opportunity to expand its neuroscience service line and elevate its reputation as a pioneer in the field.  **Learnings from the report include:**   - The business priorities and patient needs that drove OHSU to pioneer focused ultrasound - Best practices for aligning teams and workflows for effective implementation - How OHSU exceeded year one ROI projection and expanded its leadership in neuroscience care   Please fill out the form to download the whitepaper. 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