Standardization through Regional Autonomy: How Trinity Health Achieves Smarter Patient Acquisition at All Levels of the Health System

Wednesday, January 30th, 2019 | 1:00pm - 2:00pm CST

Mergers and acquisitions continue to be at record highs, and as such, standardization and unification is top of mind for many health care systems. But how do you balance the needs and strategic plans at the system level with variances found in different regions and markets?

Join this webinar to hear leaders from Trinity Health discuss how they disseminate system-level new patient acquisition goals to their regions, while providing individual regions the flexibility and autonomy to use their own go-to-market plans to achieve those goals. Speakers will evaluate requirements related to system standardization, methods for aligning the various regions, and key KPIs and measurement approaches. The presentation will unlock secrets to ROI with real-life case studies from Trinity regions. Regardless of the size of your system, these methods can be put into motion immediately to create a unified health system focused on optimizing growth through smarter patient acquisition and retention.

Key takeaways from the presentation include an understanding of how to:

  • Demonstrate the importance of a balanced approach to goal creation for customer-centric marketing strategies.
  • Evaluate barriers and recommend an enterprise-wide data and technology foundation required for successful marketing-led patient acquisition strategies.
  • Eliminate silos and improve working relationships between IT and marketing -- at the system and regional levels -- to ensure appropriate data capture and governance that supports best practices.
  • Estimate marketing performance and business impact




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