The CFO's guide to making the most of price transparency — A virtual discussion

Tuesday, January 19th, 2021 | 1:00 pm - 2:00 pm CT

While hospital finance teams may believe pricing transparency will diminish charge rates and limit future profitability, the truth is transparency presents health systems with multiple opportunities. Leading healthcare organizations are using price transparency to drive greater patient centricity across the enterprise, improve outcomes, and deliver a value proposition that not only justifies premium charges, but also builds public trust.

In this webinar, a panel of healthcare leaders will discuss the practical keys to take advantage of this


Key learning points:

  • How the new pricing transparency rules are driving hospitals to align objectives and operations
  • The 7 keys to creating a rational pricing model that doesn't sacrifice profitability
  • The pros and cons of various methodologies that underpin pricing strategy and when to use them
  • Practical examples for building trust while enhancing profitability



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Caroline Znaniec

Managing Director, Healthcare Advisory Lead, CohnReznick

Caroline Znaniec has 24 years of healthcare industry and consulting experience with expertise in healthcare strategy and revenue cycle transformation. Caroline works with healthcare provider organizations including hospitals and health systems as well as private equity groups, and other healthcare investors. Before joining CohnReznick, Caroline was Principal Owner of Luna Healthcare Advisors LLC, served as corporate compliance officer for an integrated health system, and was the national lead of revenue integrity for two large consulting groups.


Edward Bleacher

CFO, St. Christopher’s Hospital for Children

Ed is a seasoned healthcare leader focused on sustaining and increasing financial performance and achieving leading clinical outcomes at the lowest cost of operation. His expertise includes healthcare strategy, long-term planning, revenue cycle management, and financial management. Prior to taking the CFO role at St. Christopher’s, he held senior financial leadership positions at Cooper University Health Care and the Children’s Hospital of Philadelphia. He is the former President of the HFMA Metropolitan Philadelphia Chapter.

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John D. Settlemyer, MBA, MHA, CPC, CHRI

Assistant Vice President, Revenue Cycle, Atrium Health/Charlotte, NC

John Settlemyer is an assistant vice president, revenue cycle, with Atrium Health based in Charlotte, NC.  Atrium Health is one of the leading healthcare organizations in the Southeast and one of the most comprehensive public, not-for-profit systems in the nation.  Settlemyer has 25 years in healthcare finance/reimbursement with Atrium Health, with focus in Chargemaster (CDM) Operations and Compliance, Charge Capture, and Revenue Integrity.  He has direct oversight or consulting oversight of the CDM for 40 hospitals and their associated outpatient care locations, such as provider-based clinics, healthcare pavilions, and freestanding emergency departments.  He is a charter member and inaugural chairperson (serving two terms) of The Provider Roundtable, a national group of volunteer providers whose focus is providing comment to CMS on the operational and financial impact of OPPS proposed rules.  In addition, he is an adjunct instructor for HCPro’s Revenue Integrity and Chargemaster Boot Camp, and is an Advisory Board member for the National Association of Healthcare Revenue Integrity (NAHRI).