The Critical Connection between Communication and Patient Trust

Healthcare CFOs rank “consumer trust as the top driver of strategic change” and an overwhelming majority (83%) say “consumer engagement is an increased organizational priority.” Why are trust and engagement so high on the priority list for healthcare leaders?
Building and sustaining trust yields myriad benefits for providers and patients:
  • Increasing patient retention
  • Improving appointment adherence
  • Generating positive referrals
  • Strengthening healthcare outcomes
  • Yielding positive patient survey results
Our guide describes how providers can achieve these considerable benefits. Connected communication built on insight—and seamlessly linked throughout the entire patient experience—drives impact. Technology is key, but so is understanding each patient. Equally important: harnessing proven strategies for using digital communication in ways that resonate with individual consumers.
Take a moment to download and read our guide on getting patient communication right. It clearly details the relationship between communication and trust, and how providers can use modern tools and strategies to achieve positive, consistent and connected engagement that builds patient trust and loyalty.

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