The Next Generation of Healthcare CRM: How to Improve Patient Engagement & Population Health Management while Proving ROI

Tuesday, August 1, 2017 | 12:00-1:00 pm CT

The healthcare industry is in transition. As health systems struggle to drive down costs and compete in an increasingly consumer-led landscape, they must remain nimble and proactively address a variety of market challenges or risk losing patients, physicians, and revenue to the competition. Enter the next generation Healthcare CRM (HCRM). HCRM serves as the foundation for many aspects of healthcare marketing. When implemented effectively, HCRM can do more than improve patient engagement and retention, but can be a catalyst for population health management and give insights into how to improve the quality of care while reducing costs. This session will introduce the possibilities that lie ahead for HCRM, including the impact and influence of Telemedicine, IoT, Event Based Marketing, Population Health, Care Management, Clinical Engagement, Enterprise Enablement and more.

Register for this webinar to learn how to:

-        Implement a HCRM platform to better engage with your patient population and focus your initiatives in strategic, cost-efficient manners

-        Gain insight and make sense of your demographic, clinical, financial, and behavioral data to better understand patient groups most likely to respond

-        Leverage HCRM to create trackable, targeted, timely marketing communications that build patient loyalty and improve upon their services

-        Identify and communicate with prospective patients through multiple touch points and prove the value of your marketing investment and efforts


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