The race for the home screen: How payers can win by leveraging best-in-class platforms and partners


Thursday, June 24th, 2021 | 1:00 PM - 2:00 PM CT

 

This event is meant for Payer Executives only.

 

Members are increasingly looking to their insurance payers for support with health and well-being. However, payers often struggle to provide a digital platform that is engaging and informative. As new entrants continue to enter the digital healthcare space, payers are now competing with the likes of Peloton, Apple and Amazon for their members' attention. As healthcare continues to go digital, payers must earn a spot on their members' home screens if they want a chance at industry-leading engagement.

With all of this in mind, the question becomes: How can payers accelerate the delivery of a best-in-class consumer health experience? This can be a daunting task, as developing and implementing new digital technologies is often a long-term process. By teaming up with a technology partner who has the right digital infrastructure already in place, payers can unveil a new, proven digital healthcare experience in a matter of months. In this session, Aetna's former Chief Innovation and Digital Officer Michael Palmer and League's co-founder and CEO Mike Serbinis will explore the advantages payers benefit from when working with a technology partner to own the consumer healthcare experience they present to members.

What we'll cover:
 
 
  • The difficulties that come with digital transformation as competition continues to increase
  • How payers can competitively position themselves by building a consumerized health experience that prioritizes engagement
  • The demand for payers to create a best-in-class member experience built around personalization using a sophisticated data infrastructure
     

Presenters

Serbins_Mike_Headshot - Kristelle Khazzaka

Mike Serbinis

Co-Founder and CEO of League

Palmer_Michael - Kristelle Khazzaka

Michael Palmer

CEO of Exhale Advisors & former Chief Innovation and Digital Officer of Aetna