The rise of consumerism and the digital front door — Insights from UC Davis and IDC Health

Thursday, April 21st, 2022 | 12:00 PM - 1:00 PM CT

With the advent of the 21st Century Cures act, the emergence of COVID-19 and the proliferation of digital data, granting patients digital access to resources has moved to the top of CIO's list of priorities. Providing seamless access to all the digital assets of an organization has changed the architecture and deployment of IT systems.

Forward leaning organizations are creating digital front door strategies to provide an easy way to engage patients and members. During this session, experts will discuss why the digital front door has become an important consumer engagement concept for healthcare organizations. Presenters will also offer insights into how California-based UC Davis Health is creating its digital front door strategy to engage patients, connect payers and partners and meet regulatory requirements.

Learning Objectives:
  • Recognize industry trends that have advanced a digital front door strategy
  • Describe the architectural components of a digital front door
  • Illustrate patient benefits associated with digital engagement


Mtaz Shegawi - MB - Maddi Billings

Mutaz Shegewi

Research Director, Worldwide Provider IT Transformation Strategies, IDC Health Insights

Michael Marchant- MB - Maddi Billings

Michael Marchant

Director – System Integration & Health Information Exchange, U.C. Davis

Lynda Rowe - MB - Maddi Billings

Lynda Rowe

Senior Advisor, Value-based Markets, InterSystems Corporation