The value of marketing in launching telehealth at scale

Wednesday, August 12th, 2020 | 1:00 pm - 2:00 pm ET

In this webinar, Becky Harless, associate administrator of Charleston Area Medical Center (CAMC), will highlight the importance of marketing a virtual care program at launch and building telehealth at scale. Learn what CAMC has done to catapult registrations and visits, the importance of establishing employee buy-in, reading your data and key considerations for selecting a telehealth partner.


Attendees will learn:

  • CAMC’s approach to a scalable, sustainable virtual care program
  • Strategic, cost-effective marketing to promote engagement and utilization
  • Key considerations for selecting a telehealth partner
  • The power of analytics to support long-term program goals
  • How to create a pull instead of a push in your organization




Becky Harless

Associate Administrator

Charleston Area Medical Center