Retention & Patient Lifetime Value: Benchmarks & Modeling for Long-term Strategic Growth

Tuesday, November 30th, 2021 | 12:00 PM - 1:00 PM CT

Understanding patient retention is critical to long-term growth and patient engagement. Lifetime value is a retention measure, but not all retention is equal. Gender, age, life transitions, and other attributes all affect patient lifetime value.

During this session, industry leaders will share research-based key value levers that empower you to understand and act on the elements with the greatest return. Hear insights from CommonSpirit Health and Johns Hopkins Medicine for how to refine and accelerate your organization's growth strategies.

Key learning points:
  • Several key industry retention benchmarks
  • Real-world examples of retention & patient lifetime value measurements and implications
  • The significant impact early retention has on patient lifetime value
  • How the patient lifetime value model can be leveraged to determine the right strategy and tactics to accomplish both patient engagement and economic improvements




Adam Rice

SVP Marketing, CommonSpirit Health


Suzanne Sawyer

SVP, Chief Marketing & Communications Officer, Johns Hopkins Medicine


Rob Grant

Chief Strategy & Innovation Officer, Mercury Healthcare


Dave Griffith

VP, Analytics & Insights, Mercury Healthcare