Trends in Healthcare and Life Sciences Marketing: See how healthcare marketers are driving success in the coming year

From meeting higher patient expectations to balancing patient trust with personalization, discover new findings on the trends redefining healthcare and life sciences marketing.

Salesforce Research surveyed over 300 healthcare and life sciences marketing leaders worldwide to discover how:

  • Cross-functional dynamics are shifting to satisfy customer and business demands
  • Data is transforming how marketers operate
  • Personalization is becoming more refined at the crossroads of intelligence and trust
  • New standards of engagement are inspiring and challenging marketers

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