Unlocking the Power of Customer Lifetime Value for Healthcare


Tuesday, June 4th, 2019 | 1:00pm - 2:00pm CT

Understanding customer lifetime value is key to shaping strategy, business development, and marketing decisions, such as growth targets, budgets, and plans to drive growth and retention. But calculating lifetime value is complicated and varies by life stage. Master the customer lifetime value metric and understand how it reframes the conversation about how you invest in finding, guiding, and keeping customers at each stage of their journey.

Geisinger and Penn Medicine have embarked on the journey to understand the impact of Customer Lifetime Value. Learn how they are tackling this question. Take home actionable benchmarks and best practices to identify the value levers that drive intended results, by line of business and by major customer segment.

Attendees will also hear:

  • Considerations for calculating LTV, including life stage, fixed v variable costs, individual v household, etc.
  • Advice for deploying LTV in planning exercises
  • Tips for socializing and gaining internal alignment around the LTV
  • Ideas operationalizing LTV to drive patient engagement and retention

 

Speakers:

Evariant June Canva

 

If you are unable to attend the live webinar, please register and the recording will be emailed directly to you following the live webinar.

I would like to also add the following learning opportunities to my registration:

  • Behavioral health is under pressure. How some leaders are cutting claims denials by 25% — here. - January 29th at 12:00 PM CT - Learn Now
  • Cedars-Sinai, Carle Health + more reveal a blueprint for AI adoption and driving ROI, here. - February 6th at 1:00 PM CT - Learn Now
  • Finding top talent shouldn't be hard. How system leaders are streamlining recruitment, here. - February 20th at 12:00 PM CT - Learn Now
  • Learn 6 common areas where health systems need support during a Workday transformation — here. - Read Now
  • Dental + DSO Virtual Event - Thursday, January 23rd, 2025 - Learn Now