Unlocking the value of the digital front door

Wednesday, May 5th, 2021 | 12:00 PM - 1:00 PM CT

When consumers have a need, the first place they turn is the web— that includes healthcare consumers, too. Symptom checkers, provider directories and self-scheduling platforms are all examples of tools that serve as the first point of contact for consumers seeking healthcare services or a new provider.

Consumers increasingly expect to have a user-friendly digital interaction with their healthcare providers, so it’s imperative to ensure your organization’s digital front door is strong and engaging. Otherwise, your organization may not be meeting consumers’ needs.

This webinar will explore how providers successfully implement a digital front door strategy. You’ll learn how to:

Identify the market forces driving the move to digital front door
Describe the capabilities inherent in a digital front door strategy
Determine the value a digital front door strategy helps deliver to your organization and patients

Presenters:

Patrick Leonpacher

Business Development and Operations Executive, Connected Consumer Health Provider, Change Healthcare

Natalie Lawrence

Director, Business Development, Connected Consumer Health Provider, Change Healthcare

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